Digital Marketing Strategies for Building Material Suppliers | Gushwork

Contractors, architects, and dealers require specific, high-quality materials that meet their exact needs, and they often prioritize suppliers who understand the intricacies of their projects. Simply casting a wide net in your digital marketing can lead to wasted resources and missed opportunities.

This guide will show you how to fine-tune your marketing approach to target the right audience, those who are actively searching for materials like yours, helping you generate qualified leads that are more likely to convert into valuable business.

TL;DR

Target the Right Buyers: To successfully market building materials, tailor your messages for architects, contractors, and dealers. Each group has specific needs: BIM/Revit files for architects, install videos for contractors, and co-op kits for dealers.

Market at Every Stage: Don’t let prospects slip through the cracks. Offer spec packs at the top of the funnel, provide lead-time pages during bidding, and send reorder reminders to loyal customers.
Website Optimization: Your website should go beyond product listings. Use detailed product pages (PDPs) with tech sheets, install videos, and a dealer locator to boost conversions.
SEO & Local Authority: Focus on technical SEO, schema markup, and local SEO to ensure your products rank and are easily found by the right buyers.
Content That Converts: Offer BIM families, calculators, and failure-mode videos that architects, contractors, and dealers can immediately use in their projects or on the jobsite.

Who’s Actually Buying Your Stuff? (Speak to the Architect, Contractor, Dealer, Not the Void)

To stand out in the crowded building materials market, you need to speak directly to the key decision-makers who influence purchasing decisions.

Broad messages rarely work; instead, target your content to address the specific challenges faced by architects, contractors, and dealers.

Architects & Engineers: Architects and engineers look for materials that not only meet aesthetic and functional requirements but also reduce design risks. Their focus is on how your materials will integrate into their designs without compromising safety, sustainability, or compliance.

Highlighting BIM/Revit files, CSI 3-part specs, and certifications like UL demonstrates your understanding of their rigorous demands.

Contractors & Installers: Contractors are always looking for ways to save time and minimize complications on the jobsite.

Your marketing should offer install videos, failure-mode fixes, and calculators that help contractors work more efficiently and avoid costly mistakes during installation. ‍

Dealers & Distributors: Dealers need to sell fast and keep inventory moving. Help them achieve this by offering co-op kits, co-branded landing pages, and lead routing solutions that attract and convert customers quickly. Providing these assets makes it easier for dealers to market your products and close sales.

Market Every Stage of the Funnel or Lose the Job

Every buyer goes through a unique journey, and if you’re not engaging with them at each stage, they may slip through the cracks. From initial awareness to post-purchase loyalty, marketing at each stage of the funnel is crucial.

Top of the Funnel: At this early stage, prospects are still gathering information. Offering spec packs and detailed product descriptions helps introduce your materials and educates potential customers on their value.

This is the time to build awareness and trust.

Bid Phase: When prospects are ready to make purchasing decisions, they’ll want to know more about lead times, availability, and pricing.

Providing lead-time pages and value engineering (VE) guides addresses their concerns and helps them see how your products fit within their project timelines and budget.

For Existing Customers: Once a customer is on board, the goal is to keep them coming back. Offering reorder flows and reminders for regular maintenance or seasonal needs ensures they return for repeat purchases, strengthening customer loyalty.

Build a Website That Captures Specs and Closes Sales

A website that simply showcases products won’t drive conversions on its own. To succeed, your website needs to capture leads, engage visitors, and ultimately convert them into paying customers.

Product Detail Pages (PDPs): Your PDPs should go beyond basic product descriptions. Include spec ZIPs, tech sheets, installation instructions, and videos that provide the depth of information needed for architects, contractors, and dealers to make informed decisions. A well-designed PDP builds confidence in your product’s quality and usability.
Dealer Locator: If your product is available through dealers, make it easy for customers to find them. A click-to-call feature and request quote options will help drive direct communication, increasing the likelihood of sales. ‍
Navigation & User Experience: Ensure your website’s user experience (UX) is optimized for your target audience. For example, architects should be able to easily access technical specifications, while contractors should find installation guides and time-saving resources immediately.

Post-AI SEO: Technical Excellence, Local Authority, Human-First Content

As AI continues to shape search engine algorithms, your SEO strategy must evolve with it. Effective SEO for building material suppliers goes beyond basic keyword optimization; it involves technical SEO, local authority, and content that serves human needs.

Technical SEO: Ensure your site is structured for search engines by using faceted navigation for easy filtering of products, applying a canonical strategy to avoid duplicate content, and using HTML twins for PDFs to make your specs easily discoverable by Google.
Schema Markup: Implementing the right schema (e.g., Product, HowTo, TechArticle, VideoObject, FAQ, LocalBusiness) helps search engines understand your content more deeply and rank it higher for relevant searches. ‍
Local SEO: For suppliers with multiple locations, multi-location SEO is essential. Create unique branch pages, product catalogs, and ensure your Google My Business (GBP) profiles are fully optimized with product listings, photos, and Q&A sections to build local authority.

Build a Useful Content Strategy: Tools and Resources That Convert

Your content needs to do more than just inform; it should be a resource that helps your audience solve problems and make informed decisions.

BIM/Revit Families & Placement Guides: Architects use BIM/Revit families to integrate your products into their designs. Offering these resources, gated by role, ensures you target the right audience.

Editable Submittal Packages & CSI 3-Part Specs: These tools are crucial for architects and engineers to specify your products for construction projects. Make these resources readily available and easy to access.
Jobsite Calculators: Providing practical tools like concrete, drywall, and decking calculators ensures that contractors have everything they need to make quick purchasing decisions.
Failure-Mode Videos: Contractors benefit from troubleshooting videos and failure-mode analysis. These videos should be embedded on your PDPs to ensure contractors know how to solve common problems quickly.

Platform-Specific Social Media Strategy for Technical Products

Each social media platform serves a different purpose when marketing building materials. Tailor your strategy to the strengths of each platform to maximize engagement.

LinkedIn: Use Account-Based Marketing (ABM) strategies on LinkedIn to directly target architects and contractors with document ads and case studies that provide in-depth technical details.
YouTube: Create install videos and how-to guides that provide step-by-step instructions for contractors and builders. These videos can establish your authority and build trust within your community. ‍
Instagram & Pinterest: These visual platforms are perfect for showcasing before/after photos, crew tips, and real-world application visuals. Focus on user-generated content (UGC) that highlights your products in action on job sites.

Paid Advertising That Tracks to Actual Revenue

Paid advertising is one of the quickest ways to drive traffic to your website, but it’s only effective if you can track its impact on revenue.

Keyword Focus: Target specific terms that resonate with your audience, like “ASTM E84 [product]”, which directly ties to product compliance and quality.
Retargeting: Follow up with users who engaged with specific assets, whether spec sheets, installation videos, or the dealer locator, to bring them back into the conversion funnel. ‍
Attribution Tracking: Import your closed-won data back into Google/Microsoft Ads to calculate true Return on Ad Spend (ROAS) and ensure your ads are delivering tangible results.

Marketplaces You’re Ignoring (and Shouldn’t): ARCAT, BIMobject, Architizer, Thomas

Niche marketplaces offer specialized opportunities to reach qualified buyers. If you're not leveraging these platforms, you're missing out on significant exposure.

Profile Consistency: Ensure your product profiles on platforms like ARCAT, BIMobject, and Architizer are up-to-date and consistent to build trust and increase visibility.
UTM Tracking: Add UTM tracking to every download or asset interaction to track where your leads are coming from, enabling you to refine your approach.

Email Marketing: Role-Based Nurtures & Reorder Cadence

Email marketing should never be one-size-fits-all. For building material suppliers, a role-based approach to email nurture campaigns can dramatically improve engagement and conversions. Here’s how you can break it down for each key group:

Architect Stream: Architects are always looking for new updates, industry codes, and BIM files to integrate into their designs. Keep them engaged by sending:
Product updates (new materials, technologies, and design trends)
- Compliance updates (building codes, regulations, and new standards)
- BIM/Revit files and editable 3-part specs to make their workflow easier.
- Regular newsletter-style emails that offer insights into how your products align with current or upcoming standards.
Contractor Stream: Contractors value time-saving resources and efficiency on the jobsite. Email content for contractors should focus on practical guidance:
Install tips that help them avoid common issues and ensure smooth implementation.
- Warranty steps to inform them about product guarantees, claims, and support.
- Maintenance guides and troubleshooting videos that address common failures and offer solutions.
- Seasonal tips for maintaining materials in different weather conditions or times of the year.
Dealer Stream: Dealers are focused on inventory management and driving sales. Your emails should empower them to promote your products effectively:
Promotions and offers, including co-op marketing opportunities.
- Inventory feeds so they can stay informed about product availability and manage stock levels.
- Lead routing info that helps them nurture potential customers.
- Marketing assets such as banners, brochures, and email templates make it easy for them to advertise your products.
Post-Sample/Install Flows & Seasonal Reorder Reminders: Once a contractor or architect has completed a project or received a sample, it’s the perfect time for follow-up emails:
Post-installation follow-ups with tips on care and maintenance, and a request for feedback or a review.
- Seasonal reorder reminders to ensure contractors or dealers re-purchase before running low on stock. Offering incentives or discounts for repeat purchases can increase loyalty and sales.

Attribution, Dashboards, and KPIs You Can Defend

The digital marketing landscape for building material suppliers requires a strong attribution model to ensure you’re measuring the right KPIs and making data-driven decisions.

Stack: CRM, Marketing Automation, Call Tracking, Form Tracking, UTMs: To accurately track and measure marketing success, integrate your CRM with marketing automation tools to capture every lead interaction.
Use call tracking to track inbound calls from ads and organic search.
- Form tracking ensures you capture form submissions on product detail pages and contact forms.
- Use UTM parameters in URLs to track campaign performance across platforms, ensuring you can attribute lead generation to the right sources.
KPI Ladder: Building material suppliers should use a KPI ladder that tracks the journey from initial interest to repeat business:
Spec downloads, measuring interest and engagement.
- Opportunities, qualified leads that have shown a deeper interest.
- Bids, prospects that have received a proposal.
- Purchase Orders (POs), finalized deals.
- Reorder/Lifetime Value (LTV), tracking repeat purchases and customer loyalty.
Attribution Models: Understand which channels are driving revenue by using:
Position-based attribution for budget allocation focuses on the first and last interaction points.
- Last-click attribution for operations measures the final touchpoint that led to a purchase.
- Always include offline imports (calls, offline conversions) to ensure you track the full customer journey.

Ship Fast or Get Outpaced: Your 90-Day Plan to Move Product

Building material suppliers need to act quickly to stay competitive. This 90-day plan will ensure that your marketing strategy is in full gear and your products start moving faster.

Days 1-15:

IA Blueprint: Design an intuitive information architecture (IA) for your website.
Top 10 PDPs: Identify the top 10 product pages (PDPs) to prioritize and optimize for conversion.
Branch Template: Create a consistent template for each branch of your business to ensure a unified online presence.
GBP Cleanup: Optimize your Google My Business (GBP) listings with accurate information, images, and customer reviews.

Days 16-45:

Launch spec ZIPs and calculators to drive product engagement.
Start LinkedIn document ads and search campaigns to target your ideal audience.
Focus on retargeting ads to capture previously engaged visitors.

Days 46-90:

BIM Launch: Get your BIM files ready and launch to attract architects and engineers.
Implement role-based nurtures for your email marketing campaigns.
Upgrade your dealer locator to make it easier for contractors and customers to find you.
Create 3 case studies showcasing successful projects with your materials to establish credibility. ‍
Attribution Wiring: Set up clear attribution models to track the effectiveness of every marketing initiative.

Don’t Get Sued: Claims, Compliance, and Warranty Clarity

Legal issues can cost your business time, money, and reputation. Ensure your marketing is compliant and clear to avoid any missteps.

Test and Certify Claims: Always back up your claims with product certifications and testing results. If your product has specific benefits (e.g., fire resistance, energy efficiency), make sure third-party certifications back these.
Warranty Conditions: Be upfront about what’s covered under your warranty and any prerequisites for claims. Clearly state:
Installation conditions: Some warranties only apply if the product is installed correctly.
- Usage guidelines: Specify how and where your products can be used to avoid misuse.
- Claims process: Provide a transparent, easy-to-follow warranty claims process.

Avoid These Expensive Mistakes

In building material marketing, small mistakes can quickly lead to missed opportunities and lost revenue. Here are the key mistakes to avoid:

No Spec Assets: Without spec sheets, BIM files, and 3-part specs, architects and contractors will look elsewhere. Make sure all your materials are downloadable and up-to-date.
One-Size-Fits-All Messaging: Stop using the same message for everyone. Tailor your content to your audience: architects need specs, contractors need installation tips, and dealers need sales tools.
Ignored Branches/GBPs: If you have multiple locations, optimize each branch’s online presence. Google My Business (GBP) optimization is crucial for local SEO.
PDF-Only Content: PDFs are great, but don’t rely solely on them for engagement. Create interactive content (videos, calculators, etc.) to provide a better user experience.
No Closed-Loop Revenue Import: Don’t just track leads; connect your sales data back to your marketing campaigns. This ensures you can track what’s really working.

Fixes Listed Point-by-Point:

Create and maintain spec assets.
Segment your messaging based on role and needs.
Optimize all locations and GBP profiles.
Use multimedia to supplement PDF content.
Set up closed-loop tracking for ROI measurement.

Ready to Turn Clicks Into Contracts?

Old playbooks, trade shows, brochures, and hope just won’t cut it anymore. The game has shifted; digital is where specs, bids, and reorders are won. It’s no longer about throwing everything at the wall and hoping something sticks.

You need a connected system that integrates SEO, ads, CRM, and spec-grade assets to fuel sustainable growth.

If you’re tired of wasting ad spend and generating unqualified leads, it's time to take control of your marketing and sales cycle. With Gushwork, manufacturers like you can harness a unified approach to drive better results at every stage, from spec generation to reorder.

Manufacturers like you get a connected system that blends SEO, ads, CRM, and spec-grade assets into one growth engine.

Ready to own the spec-to-reorder cycle?

[Book a Consultation\

FAQs

Q1: How can I effectively use SEO to attract qualified leads for my building material business?

A1: Focus on long-tail keywords specific to your products and services, such as "fire-rated drywall suppliers in Chennai." Optimize your website with detailed product pages, downloadable spec sheets, and local SEO strategies to enhance visibility and attract targeted traffic.

Q2: What role does social media play in marketing building materials?

A2: Social media platforms like LinkedIn, Instagram, and Pinterest are valuable for showcasing your products, sharing case studies, and engaging with your audience. Tailor your content to each platform's strengths, professional insights on LinkedIn, visual project showcases on Instagram, and design inspiration on Pinterest, to build brand awareness and trust.

Q3: Is email marketing still relevant for building material suppliers?

A3: Yes, email marketing remains a powerful tool. Segment your audience by role, architects, contractors, and dealers, and send targeted content like product updates, installation guides, and reorder reminders. Personalized emails can nurture relationships and drive repeat business.

Q4: How do I measure the ROI of my digital marketing efforts?

A4: Implement a closed-loop attribution model by integrating your CRM with marketing automation tools. Track key performance indicators (KPIs) such as spec downloads, bids, purchase orders, and reorders. This data-driven approach helps assess the effectiveness of your campaigns and optimize strategies accordingly.

Q5: Should I invest in paid advertising for my building material business?

A5: Paid advertising can be effective when targeting specific keywords and demographics. Utilize platforms like Google Ads and LinkedIn to reach decision-makers. Ensure your ads are aligned with your audience's search intent and provide clear calls to action to maximize conversions.

Q6: How can I enhance my website to convert visitors into leads?

A6: Design your website with user experience in mind. Include detailed product descriptions, downloadable technical specifications, a dealer locator, and easy navigation. Implement clear calls to action, such as "Request a Quote" or "Download Spec Sheet," to guide visitors through the conversion process.

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Brazil (Brasil)+55
British Indian Ocean Territory+246
British Virgin Islands+1
Brunei+673
Bulgaria (България)+359
Burkina Faso+226
Burundi (Uburundi)+257
Cambodia (កម្ពុជា)+855
Cameroon (Cameroun)+237
Canada+1
Cape Verde (Kabu Verdi)+238
Caribbean Netherlands+599
Cayman Islands+1
Central African Republic (République centrafricaine)+236
Chad (Tchad)+235
Chile+56
China (中国)+86
Christmas Island+61
Cocos (Keeling) Islands+61
Colombia+57
Comoros (‫جزر القمر‬‎)+269
Congo (DRC) (Jamhuri ya Kidemokrasia ya Kongo)+243
Congo (Republic) (Congo-Brazzaville)+242
Cook Islands+682
Costa Rica+506
Côte d’Ivoire+225
Croatia (Hrvatska)+385
Cuba+53
Curaçao+599
Cyprus (Κύπρος)+357
Czech Republic (Česká republika)+420
Denmark (Danmark)+45
Djibouti+253
Dominica+1
Dominican Republic (República Dominicana)+1
Ecuador+593
Egypt (‫مصر‬‎)+20
El Salvador+503
Equatorial Guinea (Guinea Ecuatorial)+240
Eritrea+291
Estonia (Eesti)+372
Eswatini+268
Ethiopia+251
Falkland Islands (Islas Malvinas)+500
Faroe Islands (Føroyar)+298
Fiji+679
Finland (Suomi)+358
France+33
French Guiana (Guyane française)+594
French Polynesia (Polynésie française)+689
Gabon+241
Gambia+220
Georgia (საქართველო)+995
Germany (Deutschland)+49
Ghana (Gaana)+233
Gibraltar+350
Greece (Ελλάδα)+30
Greenland (Kalaallit Nunaat)+299
Grenada+1
Guadeloupe+590
Guam+1
Guatemala+502
Guernsey+44
Guinea (Guinée)+224
Guinea-Bissau (Guiné Bissau)+245
Guyana+592
Haiti+509
Honduras+504
Hong Kong (香港)+852
Hungary (Magyarország)+36
Iceland (Ísland)+354
India (भारत)+91
Indonesia+62
Iran (‫ایران‬‎)+98
Iraq (‫العراق‬‎)+964
Ireland+353
Isle of Man+44
Israel (‫ישראל‬‎)+972
Italy (Italia)+39
Jamaica+1
Japan (日本)+81
Jersey+44
Jordan (‫الأردن‬‎)+962
Kazakhstan (Казахстан)+7
Kenya+254
Kiribati+686
Kosovo+383
Kuwait (‫الكويت‬‎)+965
Kyrgyzstan (Кыргызстан)+996
Laos (ລາວ)+856
Latvia (Latvija)+371
Lebanon (‫لبنان‬‎)+961
Lesotho+266
Liberia+231
Libya (‫ليبيا‬‎)+218
Liechtenstein+423
Lithuania (Lietuva)+370
Luxembourg+352
Macau (澳門)+853
North Macedonia (Македонија)+389
Madagascar (Madagasikara)+261
Malawi+265
Malaysia+60
Maldives+960
Mali+223
Malta+356
Marshall Islands+692
Martinique+596
Mauritania (‫موريتانيا‬‎)+222
Mauritius (Moris)+230
Mayotte+262
Mexico (México)+52
Micronesia+691
Moldova (Republica Moldova)+373
Monaco+377
Mongolia (Монгол)+976
Montenegro (Crna Gora)+382
Montserrat+1
Morocco (‫المغرب‬‎)+212
Mozambique (Moçambique)+258
Myanmar (Burma) (မြန်မာ)+95
Namibia (Namibië)+264
Nauru+674
Nepal (नेपाल)+977
Netherlands (Nederland)+31
New Caledonia (Nouvelle-Calédonie)+687
New Zealand+64
Nicaragua+505
Niger (Nijar)+227
Nigeria+234
Niue+683
Norfolk Island+672
North Korea (조선 민주주의 인민 공화국)+850
Northern Mariana Islands+1
Norway (Norge)+47
Oman (‫عُمان‬‎)+968
Pakistan (‫پاکستان‬‎)+92
Palau+680
Palestine (‫فلسطين‬‎)+970
Panama (Panamá)+507
Papua New Guinea+675
Paraguay+595
Peru (Perú)+51
Philippines+63
Poland (Polska)+48
Portugal+351
Puerto Rico+1
Qatar (‫قطر‬‎)+974
Réunion (La Réunion)+262
Romania (România)+40
Russia (Россия)+7
Rwanda+250
Saint Barthélemy+590
Saint Helena+290
Saint Kitts and Nevis+1
Saint Lucia+1
Saint Martin (Saint-Martin (partie française))+590
Saint Pierre and Miquelon (Saint-Pierre-et-Miquelon)+508
Saint Vincent and the Grenadines+1
Samoa+685
San Marino+378
São Tomé and Príncipe (São Tomé e Príncipe)+239
Saudi Arabia (‫المملكة العربية السعودية‬‎)+966
Senegal (Sénégal)+221
Serbia (Србија)+381
Seychelles+248
Sierra Leone+232
Singapore+65
Sint Maarten+1
Slovakia (Slovensko)+421
Slovenia (Slovenija)+386
Solomon Islands+677
Somalia (Soomaaliya)+252
South Africa+27
South Korea (대한민국)+82
South Sudan (‫جنوب السودان‬‎)+211
Spain (España)+34
Sri Lanka (ශ්‍රී ලංකාව)+94
Sudan (‫السودان‬‎)+249
Suriname+597
Svalbard and Jan Mayen+47
Sweden (Sverige)+46
Switzerland (Schweiz)+41
Syria (‫سوريا‬‎)+963
Taiwan (台灣)+886
Tajikistan+992
Tanzania+255
Thailand (ไทย)+66
Timor-Leste+670
Togo+228
Tokelau+690
Tonga+676
Trinidad and Tobago+1
Tunisia (‫تونس‬‎)+216
Turkey (Türkiye)+90
Turkmenistan+993
Turks and Caicos Islands+1
Tuvalu+688
U.S. Virgin Islands+1
Uganda+256
Ukraine (Україна)+380
United Arab Emirates (‫الإمارات العربية المتحدة‬‎)+971
United Kingdom+44
United States+1
Uruguay+598
Uzbekistan (Oʻzbekiston)+998
Vanuatu+678
Vatican City (Città del Vaticano)+39
Venezuela+58
Vietnam (Việt Nam)+84
Wallis and Futuna (Wallis-et-Futuna)+681
Western Sahara (‫الصحراء الغربية‬‎)+212
Yemen (‫اليمن‬‎)+967
Zambia+260
Zimbabwe+263
Åland Islands+358

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InternationalAfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntigua and BarbudaArgentinaArmeniaArubaAscension IslandAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBrazilBritish Indian Ocean TerritoryBrunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, Democratic Republic of theCook IslandsCosta RicaCote d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFederated States of MicronesiaFijiFinlandFranceFrench GuianaFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHoly See (Vatican City State)HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorth MacedoniaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestinePanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarReunionRomaniaRussiaRwandaSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (French Part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTristan da CunhaTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.Wallis and FutunaWestern SaharaYemenZambiaZimbabwe

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